Privacy Policy

1. What Information We Collect

We may collect the following types of information:

Personal Information

• Name and email address when you create an account
• Billing information and payment details when you subscribe to our services
• Communication preferences and settings
• Any information you provide when contacting our support team

Usage Information

• Device information (type, operating system, browser type)
• IP address and general location data
• Pages visited and features used within the Services
• Time spent on pages and interaction patterns
• Referring URLs and search terms used to find our Services

2. How We Collect Information

We collect information through:

• Direct interactions: When you create an account, subscribe to our services, fill in forms, or communicate with us.
• Automated technologies: As you navigate through our Services, we may automatically collect usage data through cookies, server logs, and similar technologies.
• Third-party sources: We may receive information from third-party services such as payment processors, analytics providers, and advertising networks.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, operate, and maintain our Services
• To process transactions and manage your subscriptions
• To send you service-related communications, including confirmations, updates, security alerts, and support messages
• To personalise and improve your experience with our Services
• To analyse usage patterns and trends to improve our Services
• To detect, prevent, and address technical issues and security threats
• To comply with legal obligations and enforce our terms
• To communicate with you about products, services, offers, and events we think may interest you (with your consent where required)

4. Marketing Communications

We may send you marketing communications about our products, services, and promotions. You can opt out of receiving marketing emails at any time by:

• Clicking the "unsubscribe" link in any marketing email
• Updating your communication preferences in your account settings
• Contacting us at info@sportinsights.com.au

Please note that even if you opt out of marketing communications, we may still send you service-related messages that are necessary for the administration and use of your account.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Services and to hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.

Types of Cookies We Use

• Essential Cookies: Required for the operation of our Services. They enable core functionality such as security, network management, and account access.
• Analytics Cookies: Help us understand how visitors interact with our Services by collecting and reporting information anonymously.
• Functional Cookies: Enable enhanced functionality and personalisation, such as remembering your preferences.
• Advertising Cookies: Used to deliver relevant advertisements and track the effectiveness of advertising campaigns.

Third-Party Tools We May Use

From time to time we use trusted third-party providers to help us operate, measure, and promote our Services. The providers we currently use include (but are not limited to):

• Google Analytics 4 and Google Ads (Google LLC) — used to measure how visitors use our Services and to measure the effectiveness of our advertising. See Google's privacy policy.
• Meta Pixel (Meta Platforms, Inc.) — used to measure and optimise our advertising on Facebook and Instagram. See Meta's privacy policy.
• Vercel Analytics and Vercel hosting (Vercel Inc.) — used to host our website and to measure performance and usage. See Vercel's privacy policy.

We may add, remove, or change providers from time to time without updating this Privacy Policy each time. The categories of information collected and the purposes described above will continue to apply.

You can manage cookies through your browser settings, opt out of personalised advertising via youronlinechoices.com.au, and adjust ad preferences directly with Google and Meta. If you choose to disable cookies, some features of our Services may not function as intended.

6. Storage and Protection of Your Information

We take the security of your personal information seriously and implement appropriate technical and organisational measures to protect it. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and vulnerability testing
• Access controls and authentication mechanisms
• Secure data storage with reputable cloud service providers
• Regular backups and disaster recovery procedures

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee its absolute security.

7. When We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: With third-party vendors who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting, customer service, and marketing assistance.
• Legal Requirements: When required by law, regulation, legal process, or governmental request.
• Protection of Rights: To protect the rights, property, or safety of Sport Insights, our users, or others.
• Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business.
• With Your Consent: When you have given us explicit consent to share your information for a specific purpose.

8. Overseas Disclosure of Personal Information

Some of the third-party providers and service providers we use are located outside Australia, or store and process information outside Australia. This means your personal information is likely to be disclosed to recipients in countries that include the United States of America, Ireland, and other jurisdictions in which our providers operate data centres.

By providing your personal information to us, or by continuing to use our Services, you expressly consent to the disclosure of your personal information to overseas recipients of the kind described in this Privacy Policy. You acknowledge and agree that, where you provide such consent:

• we will not be required to take the steps referred to in Australian Privacy Principle 8.1 in relation to those overseas recipients;
• Australian Privacy Principle 8.1 will not apply to the disclosure;
• the overseas recipients may not be subject to the Privacy Act 1988 (Cth) or the Australian Privacy Principles, and you may not be able to seek redress under the Privacy Act in relation to those recipients; and
• we will not be accountable for those recipients' acts and practices in relation to your personal information.

We will only disclose your personal information to overseas recipients for the purposes described in this Privacy Policy, and we take reasonable steps to use providers that we consider to have appropriate information-handling practices.

9. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• Right of Access: You can request a copy of the personal information we hold about you.
• Right to Rectification: You can request that we correct any inaccurate or incomplete personal information.
• Right to Erasure: You can request that we delete your personal information, subject to certain exceptions.
• Right to Restrict Processing: You can request that we limit the processing of your personal information.
• Right to Data Portability: You can request a copy of your data in a structured, commonly used, and machine-readable format.
• Right to Object: You can object to the processing of your personal information in certain circumstances.

To exercise any of these rights, please contact us at info@sportinsights.com.au. We will respond to your request within a reasonable timeframe and in accordance with applicable laws.

10. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements.

When determining the appropriate retention period, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process it, whether we can achieve those purposes through other means, and the applicable legal requirements. When your information is no longer needed, we will securely delete or anonymise it.

11. Children's Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us at info@sportinsights.com.au. If we become aware that we have collected personal information from a child under 18 without verification of parental consent, we will take steps to remove that information from our servers.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Your continued use of the Services after the posting of changes constitutes your acceptance of such changes.

13. Complaints and Contact Us

If you have any questions or concerns about this Privacy Policy, our data practices, or wish to make a complaint about how we have handled your personal information, please contact us in the first instance using the details below. We ask that complaints be made in writing and include enough detail for us to investigate.

We will acknowledge your complaint and aim to respond within a reasonable timeframe, typically within 30 days of receiving sufficient information to investigate. If we need more time (for example, if the matter is complex), we will let you know.

If you are not satisfied with our response to your complaint, you may refer the matter to the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.